By discovering what is important to your customers, you can effectively cater to their needs

Information is power, and sound data and information create the strong foundation upon which successful marketing plans are built.

In today’s market, the most successful brands are those that make informed decisions and identify opportunities by harnessing the power of data. To become an insights-driven brand, you must be bold and persistent in your pursuit of the truth and committed to extracting valuable insights. Data can reveal what works and what doesn’t. Through research, you can discover everything your brand needs to know to minimize risk and take decisive action.

CFW Marketing’s research services include:

To ensure optimal customer satisfaction, it is important to gather feedback that can help you better understand your customers’ needs and wants, track their satisfaction over time, identify areas for improvement, evaluate your performance against their expectations, determine their level of trust and loyalty to your brand, and enhance their overall experience.

Net Promoter Score is an effective tool for measuring customer loyalty and satisfaction in comparison to competitors. This valuable metric assists companies in improving their services, customer support, delivery, and more.

Remain ahead of the competition by evaluating the strengths and weaknesses of your current and potential rivals.

A win-loss analysis is a valuable tool that can help you make informed business decisions by understanding the factors behind the success or failure of a sales opportunity.

Market sizing is a crucial step in determining how much potential market share your product or service can capture.

A mystery shopper study is a highly valuable tool to measure the quality of your customer service and help gain a better understanding of the market.

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Take the guesswork out of your strategy.

Contact CFW Marketing to learn how we can help you gain valuable insights about your customers and win more business.
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Why Choose Us

      • We have 20+ years experience across a broad range of marketing functions
      • We specialize in partnering with businesses in high-growth mode
      • We have a proven track record of transforming marketing from the ground up
      • We are passionate about driving positive change that delivers real results
      • We are committed to helping our clients succeed
      • We believe in doing business with honesty, integrity and enthusiasm

What Our Clients Say

“Thanks to Cindy’s diligence and analytical approach, our leadership team was able to gain invaluable insights into the areas that needed improvement within our marketing strategies. Her well-researched and data-driven recommendations played a vital role in addressing these issues and devising effective solutions.”
Marketing Manager at healthcare company