When you have the right strategies in place, results will follow

To achieve success in marketing, you need a well-thought-out marketing strategy and a plan. Yet, many businesses jump into marketing without a plan, resulting in wasted resources. If your marketing efforts are not producing the desired results, it’s time to take action.

We can assist you in developing a marketing strategy and plan that is tailored to your needs, whether your goal is to increase brand awareness, customer loyalty, or revenue. Our services include expert guidance on generating innovative ideas, analyzing your customers’ perspectives, and building a strong unique selling proposition. Our team’s expertise is designed to help you increase sales, whether you’re running a small business or managing marketing for a large established company.

CFW Marketing’s strategy and planning services include:

Whether you’re planning to launch a new product or service in an existing market, expand to a new geographic market location or online channel, or test a new product in a completely new market, having a strategic go-to-market plan is crucial.

If you want your company to thrive long-term, it’s important to establish an ongoing marketing plan that identifies your target market, defines your unique selling proposition, aligns your marketing goals with your overall business objectives, outlines the activities you will implement to promote your brand, and determines which metrics are most important to assess the effectiveness of your marketing efforts.

Reaching your target audience – whether internal or external – is critical, which is why developing a strategic communications plan that is both effective and efficient is essential.

To enhance your brand’s reputation, it’s important to understand how customers interact with your brand. From pre-purchase consideration to post-purchase evaluation, understanding these interactions will help you leverage insights to enhance the customer experience and improve the image of your brand.

Gaining knowledge about your customers’ preferences, behaviors, and sentiments while they experience your product or service will assist you in enhancing your marketing, sales, and support strategies and tactics for an overall better experience.

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Take your business in the right direction.

Get in touch with CFW Marketing today to find out how we'll approach building a customized marketing plan for your business.
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Why Choose Us

    • We have 25+ years experience across a broad range of marketing functions
    • We specialize in partnering with businesses in high-growth mode
    • We have a proven track record of transforming marketing from the ground up
    • We are passionate about driving positive change that delivers real results
    • We are committed to helping our clients succeed
    • We believe in doing business with honesty, integrity and enthusiasm

What Our Clients Say

“Cindy’s savvy business judgment and pragmatic approach made her a valuable partner in designing and executing an end-to-end go-to-market strategy – in an emerging space where there are not many well-worn patterns and approaches. As the partnership with Cindy continued, she expanded her contributions upstream and took on a product management role, guiding a team of designers and engineers to create an engaging interactive feature offering. In this role, Cindy was effective at drawing out the strengths and subject matter knowledge of a diverse cross-functional team, and then channeling this collective energy in an inspiring direction focused fully on the consumer.”
Chief Growth Officer at SaaS company