“I hired Cindy to work on a large marketing project for a client of mine and what she produced was nothing short of great. She worked very effectively and quickly. Without hesitation, she learned the market landscape and business of the client. She identified a variety of opportunities to improve the effectiveness of the client’s marketing efforts and to grow sales. Cindy presented her recommendations clearly and compellingly. The deliverable she provided the client was thorough, well-thought-out, and extremely practical. She demonstrated a professional, collaborative, and hands-on approach with the client throughout her assignment. It was a true pleasure working with Cindy.”

“Cindy’s expertise was instrumental in our team’s success. She has a sharp eye for detail, which is evident in her meticulous approach to project planning and campaign execution. Her ability to dissect complex marketing strategies and turn them into actionable plans is truly commendable.

One of Cindy’s greatest strengths is her calm and easy-going demeanor. She remains level-headed and composed, ensuring that marketing initiatives stay on track and obstacles are overcome efficiently. Her ability to keep a cool head and navigate through challenges is a testament to her resilience and dedication.

Cindy is not only well-balanced in her approach, but also thoughtful in her interactions with team members and external partners. She fosters a collaborative environment, bringing people together and encouraging open communication. She is a team player who understands the importance of teamwork and ensures that everyone’s contributions are acknowledged and valued.”

“I worked with Cindy on a variety of projects over a span of six years. In every case, Cindy demonstrated a remarkable depth of both knowledge and insight and contributed effectively to the teams she supported. She understands the intricacies of message development and how to incorporate messaging into a marketing campaign. Her ability to extract the essence of an idea and evolve it into easily understandable content – no matter how complex the subject – kept us on track and moving forward. She leads by example – insightful, balanced opinions and excellent listening skills – and never tries to dominate the conversation, while all the time steering the team to arrive at workable solutions. And, she is a delight to work with.”

“We had the good fortune of working with Cindy. She conducted an audit of our practice’s historical marketing functions and provided us with thoughtful recommendations about how to reorganize and prioritize initiatives going forward. Cindy started her engagement by interviewing some of the company’s key stakeholders. She also reviewed our past business practices and internal processes and was quickly able to ascertain the key drivers to the success of our practice. She then laid out an effective structure and plan for elevating our marketing department and succinctly communicated her findings and recommendations to our leadership team. Following the conclusion of her initial engagement, we retained Cindy’s services to help with the recruitment of new leadership for our marketing department. I highly recommend Cindy. She is highly organized, professional, and deliberate in her approach. Her deliverables have consistently exceeded our expectations.”

“I was fortunate to partner with Cindy for over two years on the development and commercialization of a new consumer digital product. Cindy is an exceptional marketing leader. In addition to the quality and diversity of her functional experience and skill set, Cindy’s savvy business judgment and pragmatic approach made her a valuable partner in designing and executing an end-to-end go-to-market strategy – in an emerging space where there are not many well-worn patterns and approaches. As the partnership with Cindy continued, she expanded her contributions upstream and took on a product management role, guiding a team of designers and engineers to create an engaging interactive feature offering. In this role, Cindy was effective at drawing out the strengths and subject matter knowledge of a diverse cross-functional team, and then channeling this collective energy in an inspiring direction focused fully on the consumer. Even as an outside consultant, Cindy managed to have a tremendous impact on our people. She cultivated strong, caring relationships across our team, and was frequently sought out as a mentor. There are multiple individuals on our team who would say that Cindy helped them grow professionally and personally. It was an honor to work with someone of Cindy’s caliber. I would gladly recommend her as a seasoned and versatile marketing leader who can drive results and build people up along the way.”

“I had the good fortune to collaborate with Cindy on a project for a client that was developing a new consumer mobile app. She led the development of the go-to-market strategy and marketing plan on this project for a Fortune 500 company. Cindy is great to work with, talented, intelligent, and brings a wealth of experience to any marketing challenge. I was always amazed at her ability to guide the team while working with people at all levels of management, including the C-suite. Her knowledge of marketing strategy and tactics is unmatched. I cannot recommend Cindy enough!”

“I have known Cindy Weidmann for many years and have collaborated with her successfully on several projects. She has an in-depth knowledge of marketing and is able to consistently develop and execute marketing strategies and initiatives that help take companies to the next level. Recently, I had the pleasure of partnering with her on a high-profile technology solution for one of her consulting clients.

Cindy demonstrated a thorough understanding of her client’s goals, needs, and expectations and encouraged my team to develop a solution that was innovative, aesthetically pleasing, and end-user driven. Throughout the entire process, Cindy impressed me with her customer-centric approach, which resulted in a solution that exceeded both her client and key stakeholder expectations. Cindy is a consummate professional who possesses an expert capacity in driving insightful and forward-looking marketing solutions. I’d recommend her to any organization that needs help with improving the effectiveness of its marketing efforts or achieving its growth goals.”

“I consider Cindy a trusted partner who consistently brings care, attention, critical thinking, and action to how product and marketing efforts are defined and pursued. As both a leader and role player in larger teams, she knows how to move both early stage strategies and later stage execution plans forward, using just the right balance of business savvy, curiosity, teamwork, attention to detail, and “get-it-done-ness” to help collaborations succeed.”

“I highly recommend Cindy Weidmann. Not only is she very knowledgeable about marketing, she also understands and can articulate the relationship of marketing with sales and operations, which is critical for a service-oriented company. Cindy is an individual that shows a high level of engagement in her assignments. She was quick to understand our business and put together a simple, but comprehensive plan and blueprint for our company.

Right from the beginning, she became part of our senior management team – yet she connected with all levels of our organization. This was key to evaluating the needs of not only our external customers but our internal customers as well.

Cindy will receive future assignments from us and I will, without hesitation, network her name with other business leaders.”

“I was in search mode for a world-class marketing executive to help our company in two key categories. First was to coach our Director of Marketing who is extremely bright but needed additional guidance to accelerate our growth at the required pace. The second priority was to build a formal marketing plan with an associated operating calendar and action plan. Cindy Weidmann was the obvious choice, after several interviews. She was the perfect blend of strategy, science and art, which are all important components of marketing and branding.

Cindy stepped in quickly and built a 10-week program to address our needs. She met regularly with our Director and kept me updated along the way on their progress. Cindy met her commitments in every category and was able to give me insights into other areas of development for my Director. She infused a great deal of confidence in our Director who as a result presented a very well-thought-out marketing plan to our firm’s Board of Directors – with phenomenal results. I am happy to serve as a reference for Cindy and would hire her again in the future to help with similar marketing, branding and growth initiatives.”

“I worked with a fast growing, medium-sized company on a sales and marketing consulting project. This client needed help with building a sales organization. As part of this project, the client was also intent on expanding their marketing team and engaged Cindy Weidmann to assess their marketing department, initiatives and processes. Cindy studied and learned the client’s market as well as the opportunities in their business very quickly. She also analyzed some of their key competitors and conducted a survey to gain insights from their customers. The depth and breadth of her work was impressive – to say the least. Her presentation to senior management involved a comprehensive assessment of the client’s current state of business, including their strengths, weaknesses, opportunities, and threats. Cindy also presented a marketing plan that provided specific recommendations on the actions that the client should take to grow their market share across 19 different industry segments.

Her work ethic, professionalism and attention to detail was second to none. She was very convincing in identifying problem areas and explaining how she was able to draw her conclusions. These in turn became the opportunities for improvement and recommendations for positive change. The client was also very impressed with Cindy’s collaborative and professional style. This made for a comfortable, open discussion with the senior team. Needless to say, Cindy worked very well with the client.

I highly recommend Cindy to client companies that are searching for an objective, strategic and customer-focused analysis of their business.”

“Cindy is able to convincingly identify problem areas, explain how she’s drawn conclusions and then make recommendations for a cure. She has a great sense for developing an overall strategy and then translating that into specific tactics to enable an implementable action plan. Cindy interacted very professionally with the client and exhibited a very collaborative working style with me. Without question, I would hire her again when opportunities arise.

“Cindy Weidmann is a very bright, talented and strategically focused marketing executive. A visionary and results-oriented leader, she understands B2B marketing at all levels and sets a high standard. Time and again, that standard has resulted in driving and achieving real results.

She is one of the most effective client partners I’ve had the opportunity to work with, empowering a collaborative team effort that results in innovative and ROI focused solutions. Cindy takes a very strategic view of business requirements while possessing an exceptional knowledge of the tactical issues, including complex web and interactive solutions. Her competencies are vast, communication style candid and fair, and in the years we’ve worked together, I have seen how she has made her teams, including me, better professionally.”

“Cindy Weidmann is a well-established marketing professional with very strong customer focus. She possesses a high energy level and consistently delivers on her commitments. She demonstrated an in-depth knowledge of our North America customers’ needs and effectively translated those needs into well-defined marketing strategies and communications plans. She was instrumental in developing high-quality marketing plans, engaging with sales stakeholders, and enabling the sales force to enhance our value creation and service to our customers. Cindy succeeding in achieving challenging results through others in a changing environment, which made her a much appreciated marketing professional and motivating colleague to work with.”

“Cindy Weidmann is very collaborative in her way of working, building trust and confidence with stakeholders via her leadership style. She is keen on developing vital outside-in understandings and building innovative strategies, programs and processes delivering value for customers beyond the norm. From customer understanding, Cindy developed a strategic marketing plan from the ground up and executed the plan. She has a very strong work ethic and a passion to win. It was a rewarding experience working together with Cindy!”

“Cindy Weidmann is an impressive strategist who insists that marketing programs be rooted in solid business objectives. Having worked with her on several programs targeting a variety of industries, I was impressed by her ability to understand the unique challenges of each industry and embrace innovative approaches to meet those challenges. She is also an effective leader who solicits and acts on feedback while motivating team members to exceed their own expectations.”

“Cindy Weidmann is a marketing leader who has a strong understanding of digital strategy and implementation. She excels at defining and setting marketing objectives and strategies and then uniting and inspiring a diverse team of stakeholders to achieve those goals. I am impressed with her ability to understand the details and individual roles within any initiative without losing sight of the broader long-term perspective. She is a strong, dedicated leader who is committed to achieving success and using marketing to add value and help build a business.”