About

In today’s competitive and fast-paced business environment, marketing efforts need to be thoughtful, targeted, and innovative to break through the clutter – a tall order for many business professionals, who often have too much on their plate to be able to devote the time, planning, and oversight that successful marketing activities require.

CFW Marketing understands and is here to help.

Whether you’re a small or large firm, our ‘Strategy First’ approach will engage your employees, elevate and activate your company’s marketing efforts, and achieve measurable results.

Experience to Help You

With over 30 years of experience in solving complex marketing, product, and sales challenges, our leader, marketing veteran Cindy Weidmann, has helped a wide variety of businesses to strategically leverage the power of marketing to drive business growth, innovation, and sales — from start-up ventures to Global Fortune 200 companies across such diverse industries as financial services, healthcare, technology, manufacturing, professional services, engineering services, higher education, and more.

What We Do

From building and leading high-performing teams to transforming marketing processes, systems, and cultures, driving new strategic directions, and overseeing the successful execution of marketing campaigns, Cindy is an industry-leading change agent with a proven track record of success in bringing new products to market, enhancing brand awareness, expanding customer bases, improving ROI, growing market share, and boosting customer loyalty.

Why We Do It

Our team of marketing specialists is passionate about understanding our clients’ unique industry, challenges, opportunities, and goals and supporting their marketing needs in a highly personalized yet organized and practical way that will drive desired results. Whether called upon for support in strategic planning, marketing operations, coaching, creative implementation, or another marketing-related function, CFW Marketing is dedicated to advancing your company’s growth trajectory and helping you move the needle.

Ever since first studying the subject as an undergraduate at Lewis University in Illinois and then as a graduate student at Loyola University Chicago Quinlan School of Business, Cindy has been fascinated with the art and science of marketing and how marketing can influence people’s thoughts, feelings, and behaviors. As a marketing professional with more than a quarter-century of experience working for a range of large and well-known brands, Cindy also came to realize how many companies misunderstood the true capabilities of marketing and subsequently missed great opportunities to capitalize on its potential. Cindy launched CFW Marketing in 2015 to help clients benefit from her vast corporate experience and expertise in marketing and to utilize the full power of strategic marketing to meet and exceed their sales and growth objectives.

With over 30 years of experience in marketing – including over two decades of corporate experience working for big brands and nearly a decade as the Chief Executive of CFW Marketing – Cindy has a proven track record of excellence in supporting everything from private-equity backed, publicly traded, and privately held companies, both large and small, across the market’s broad range of industries. With our team of experienced specialists and preferred partners across the various marketing functions, we drive strategic direction and translate that vision into tactical execution, which leads to our winning formula for client success.

Our team of specialists operates with honesty, transparency, and integrity and does what they say they’re going to do. Client interactions are collaborative. We pride ourselves on bringing positivity and enthusiasm to every client and project we undertake. CFW Marketing strives to be a trusted partner and offers services in a flexible way that best suits our clients’ needs, whether that involves hands-on strategic planning or execution, interim or fractional marketing support, coaching, or some combination of these. In whatever way you need us, we’re here to boost your marketing efforts and deliver results.

CFW Marketing’s ‘Strategy First’ services are highly customized based on the unique needs of each client — no cookie-cutter or ‘one size fits all’ approach! We’ve been in your shoes, understand you and your company’s challenges, and bring clients the best of our longtime experience in building and leading successful businesses, products, services, teams, processes, systems, and cultures. We’re here for you and are poised to leverage the power of marketing in a practical, professional, and hands-on way to help your company reach dynamic new heights.